Tag: Candidate Identification

Fortune 100 Insurance Company Targets Specific Talent Pools

Client Challenge

The Recruiting Team at a property and casualty insurance company wanted to identify specific, hard-to-recruit talent throughout the insurance industry to target for direct-recruiting initiatives. The internal team could execute the direct-recruiting activities, but they lacked the time and the research expertise to identify the specific targets at key competitors.

Our Solution

DoubleStar designed and executed a Talent Market Intelligence and Recruitment campaign, targeting actuarial and product development talent across 10 organizations that comprised the client’s most direct competitors. More than simply gathering names and email addresses, DoubleStar’s team developed detailed Talent Maps containing organizational hierarchies, titles, career paths/promotion ladders, and compensation data and practices, giving the client deep insight into how competitors organized, operated, and deployed talent in these highly competitive occupations.

Business Impacts

Prior to this project, the client possessed no competitive recruiting data. After working with our team, they now own a comprehensive Talent Map that will be used not only for recruiting purposes but also to provide market intelligence to inform their own Talent Management Practices.

This recruiting asset helped the client better target its recruiting efforts, save money and time by shortening the candidate-generation cycle, and serve as a ready-made candidate pool for future recruiting efforts.

Global Pharma Developer Increases Interview Slate Diversity

Client Challenge

The US Division of a Global Pharmaceutical company sought to increase the representation of diverse candidates on interview slates to a minimum of 25% per slate for targeted roles. With precious few diverse candidates in the target populations, meeting this challenge would require a focused, deliberate approach.

Our Solution

In partnership with our client’s Talent Acquisition Team, DoubleStar led the development of a diversity recruiting initiative that used a combination of deep web-based research, focused sourcing, direct outreach, and disciplined screening to identify and qualify robust pools of diverse talent.

Our solution included:

  • Identification of specific targeted roles
  • Customized research and direct-sourcing initiatives for each role, including a different approach to provide candidates for current openings vs. building talent pipelines for likely future roles
  • Proactive, multichannel outreach initiatives, including cold-calling
  • Conducting detailed phone interviews to determine fit and qualifications

Business Impacts

This project was measured against very specific outcomes. The most important result is that 85% of the positions assigned to this effort now have at least a 25% diversity representation on interview slates.

Also, 200-400 qualified diversity candidates are added to our client’s talent database each month for use in future recruiting initiatives. Additionally, 250 new diverse candidates are added against current openings each month, of which 50% are moved into the hiring manager’s inbox. This means that 125 new diverse candidates are being identified each month that would not have been found using the client’s standard sourcing methods.

Fortune 100 Retailer Expands Corporate & Store Management Talent Pools

Client Challenge

The U.S. Division of a Global Retailer was falling short of its aggressive recruiting goals in critical retail-specific leadership and flagship store management roles.

Further, owing to low turnover, Division leadership felt that the group had lost touch with the external talent market in their industry and sought to develop benchmarks for talent practices among their key talent competitors.

Our Solution

DoubleStar’s Research Team partnered with our client’s HR leaders to identify target talent pools in key competitors, build targeted recruiting databases, conduct research to determine talent practices (including compensation models, promotional paths, career development opportunities, and benefits program details), and develop talent maps of competitors’ organization structures and hierarchies.

To gather this data, our team used web-based sources to identify potential candidates, executed outreach and engagement initiatives, conducted one-on-one interviews, and integrated talent information from a variety of external sources to develop the following deliverables:

  • A talent map of this client’s top 5 competitors, including org structures and complete lists of employee names and titles
  • Job descriptions and compensation structures and practices for all targeted roles
  • Talent management information for all roles and career paths
  • A recruiting database of prequalified prospective talent for use in current and future direct-recruiting initiatives

Business Impacts

Our client utilized the talent management information to adjust their employment proposition to become a more attractive destination for top talent looking to accelerate their careers. They also adjusted internal talent management practices to increase their market competitiveness, resulting in increased employee satisfaction and engagement and a decrease in annual attrition rates in key roles.

The recruiting database was used as the centerpiece of a recruiting initiative that targeted filling 30 key roles in the following 4 months. Sixty-five percent of those hires were sourced through the database, saving an estimated $450,000 in agency fees and other recruiting costs.

Acute Care Hospital Creates Targeted Direct Recruiting Initiatives

Client Challenge

An acute care hospital was having difficulty filling RN roles, and with more requisitions opening each week, they were falling further behind. They knew they needed to change their approach to their market but didn’t quite know how to attack the problem.

Our Solution

DoubleStar partnered with the client’s TA leader to analyze the problem and generate new solutions. The hospital employed about 1,800 RNs but had very little market intelligence about the remaining 4,500 RNs who lived in their county. As a first step, DoubleStar’s Talent Intelligence team developed a database of all RNs in the hospital’s county and close-in areas outside of the county. This database enabled us to create a ZIP code–specific view of the local RN population to determine RN market size by ZIP code. We then combined that data with hospital data on their current and former RN workforce.

With this data, we could determine the hospital’s market share of RNs in each ZIP code, and more importantly, how many RNs were available to be hired in each ZIP code. The hospital was able to use this information to build targeted recruiting campaigns, such as open houses, meets and greets, and outdoor advertising in new ways, knowing that their investments were highly targeted and more likely to be reaching their intended audience.

Business Impacts

Armed with a targeted list of RNs and a ZIP code–based market-share analysis of the regional RN talent market, this hospital was able to increase RN attendance at its recruiting events by 40+%, decrease its time-to-fill for RN openings by 3 weeks, and develop a pipeline of pre-qualified RN candidates for future recruiting needs.

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